How Tempo growth-hacked the hell out of its app before it ever launched

In growth hacking, marketing meets product development with the purpose of attracting and retaining more product users. Growth hackers study how people interact with their product to understand what they like/don’t like, what would compel them to continue using it, and what makes them skip signing up at all. That way companies can tweak the product to get more customers, keep the ones they have, and make it go viral. It’s a particularly fitting trend for the startup world, where companies simultaneously build and test their products while trying to scale big ‘n fast.