Is There Something Wrong With Apple'€™s Product Announcements?

Interesting perspective from Mr. Google+, one that is somewhat shared by Marco Arment, but John Gruber disagrees. Regardless, all three are interesting reads which you should check out.

I think that it’s a set format now and it won’t change much until Apple announces some new product category like a wearable or television product. There’s no point anticipating "One more thing" because that was Steve’s thing and Tim Cook doesn’t want to live the rest of his career in Jobs’s shadow.

Regardless Apple will continue to make a crap-ton of money unless they themselves make a serious mistake; a boring keynote is not one.

Update: Apple’s Q4 results are out and it seems that boring keynotes have not impacted their performance one bit.