75-Percent of a successful creative business should be spent on the art itself — the “content”. This is the hard and frightful work of actually making stuff. If you’re not spending the majority of your time actually making something, you’re doing it wrong.
Next, the 75-percent “Content” section of the chart is divided into three equal parts: Consistency, Talent, and Obsession. A huge part of making art online and growing an audience is centered around how often you show up, how good you are at what you do, and how narrow your focus is and how “weirdly obsessed” you are about it.
The remaining 25-precent is split between “brand” and “hustle”.
By brand I mean having a professional-looking website, having a cool iPhone theme, having an awesome user-experience for your eCommerce thingamajig, etc.
By hustle I mean (a) getting out there and promoting your work to others, and (b) contributing to the conversations happening in the circles you run in.