Waking From the Nexus Dream

The word “nexus” refers to a connection between two things. Google’s vision of the Nexus program was to make a connection between consumers and top of the line devices running software and hardware designed by Google without the carriers. The goal was to disrupt the phone market and bring power to consumers, but the program turned into a way for Google to get new development hardware from a manufacturing partner in exchange for early access to the next version of Android. Google was trying to democratize what Apple did with the iPhone and Google failed. Now, the Nexus program serves as little more than a way for Google to continue developing Android on top of the line hardware and selling the devices at a low cost for developers and enthusiasts. Google has continued to develop Android and add great new features and Google services, but this development isn’t accomplished to advance Google’s version of Android. In fact, vanilla Android’s features and services are almost always replaced or sidelined by the manufacturer’s services and features. I don’t think it’s bad that Google makes top of the line devices available to purchase at low prices for developers or enthusiasts who don’t need the phone to have service or who are on AT&T or T-Mobile, but it’s a far cry from what I think Nexus devices should be.