Interesting perspective from Mike Elgan. I agree with most of it except for point one. I would love it if Google somehow managed to merge all Android phones in to one brand and product line but that’s just not how the platform is set up. More of a pipe dream than anything that’s going to happen anytime soon. If the major Android manufactures fork the OS and leave the Google Play ecosystem then this becomes more plausible, but again unlikely in the near-to-mid term.